WiFi has stepped up its game

WiFi has stepped up its game

7th July 2017

There has been a step-change in the way businesses think about the potential of WiFi networks. This is especially relevant if you’re in the tourism, leisure and retail industries.

We asked Paul Hiscox, who has recently joined ITEC as our Aruba WiFi guru, to give us a quick heads up. First, a bit of background. ITEC is a HP Aruba reseller. For the last few years we’ve specialised in designing and building complex large WiFi rollouts designed to support mobile working.

  • For example, we worked with a Multi-Academy Trust called CSET (Castle School Education Trust) to put in place a WiFi network across multiple sites, so that staff and students could move seamlessly between campuses.

So what do we mean by a step-change in WiFi thinking today? The answer, according to Paul Hiscox, is that it’s no longer just about access point boxes in the corner that enable connectivity. The game has moved on and it’s now about the services you develop around that box. If you’re a retailer, hotelier, caterer, for example, WiFi now is about improving the customer experience and monetising your investment.

That means using WiFi to:

  • Deliver a more memorable experience to your visitors
  • Make your attraction/venue “stickier” so you can increase your share of wallet
  • Use push-notification offers to drive up sell opportunities
  • Enable mobile point of sale

As a practical example, Aruba lets you welcome your visitors through a custom-branded web-portal that’s built for high-volume public access hotspots. It’s where you can entice them with ads and special offers while they sign-in for secure WiFi access.

Aruba is now part of HPE and Aruba’s vision is to:

  • Create the best experience for GenMobile, accelerating their move to smart buildings

We may be somewhere off that yet, but there’s no doubt this is the way the world is going. After all, most of us belong to GenMobile. So talk to us about how you can turn WiFi to your business advantage.

Get in touch with Paul Hiscox today – paul.hiscox@itecgroup.co.uk

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